GETTING DOWN TO BUSINESS:
THE STRATEGIC VIDEO PROCESS
Great people + great ideas + great production = fantastic results. We use a three-part process for every project:
01
Discovery
It all starts with a discovery call. We’ll discuss your business and dig deep into your goals. What does success look like? What problems are you hoping to solve? During this chat, we'll give our opinion on what sort of film will be most effective at delivering your message.
02
Concept Development
This is where we decide on the framework or blueprint of the film. In other words, we’re making decisions on pairing the right visuals with the right audio to inspire your viewer to move closer to the ‘call to action’ — whatever it is that you want the viewer to ‘do’.
At the end of this we have created a plan which lays out what, when, why and how we proceed with production of the film, including accountability goals.
03
The Video Production
This is it! We plan, schedule and film your production. After this comes the editing process, where we add animation, sound, design, colouring and whatever magic sauce is necessary for your film.
Now you have a beautiful and effective film, ready for market.