De Groot Roof Painting - Customer Experience Videos

De Groot Roof Painting, led by founder Russell DeGroot, is one of Australia’s leading roof painting companies. Servicing clients in Victoria, Tasmanian and southern NSW.

The Problem

Russell came to us like many of our clients, having grown a successful company but wanting to take it to the next level. They had a great foundation of solid sales systems and client communication processes however they hadn’t dived into the world of video yet. He knew there were a bunch of potential opportunities but hadn’t experienced any success leveraging video yet. 

The Solution

DeGroot Roof Painting are exactly the type of company that we created our Video Partnership service for. Our Video Partnerships run for either 6 or 12 months and start with the creation of our Online Video Strategy Blueprint. This document is the foundation for a company’s successful adoption of video that achieves specific results. Throughout our research and development of the Video Strategy, we uncover the hidden opportunities for video within a company’s existing marketing and systems and formulate a content plan around them.

The opportunities that we identified for the use of video for DeGroot were the expansion into new market areas, attracting a higher volume and higher quality of employees, increasing and pre-qualify new leads and reducing delays and problems they experienced in the delivery of their services and also to increase the delight factor of their past customers. 

We produced the following content over 12 months which has all been implemented into their processes to achieve hugely successful outcomes. We’re continuing to partner with DeGroot on new opportunities for video and can’t wait to help them scale the company and its impact in protecting the roof over more Australians’ heads.   

Caleb Maxwell