GETTING DOWN TO BUSINESS:
THE FILMMAKING PROCESS
Great people + great ideas + great production = fantastic films. We use a three-part process for every project:
After your initial contact and a discovery call, we’ll meet to discuss your project and dig deep into your goals. What does success look like? What sort of film will be most effective at delivering your message?
This is where we decide on the framework or blueprint of the film. In other words, we’re making decisions on pairing the right visuals with the right audio to inspire your viewer to move closer to the ‘call to action’ — whatever it is that you want the viewer to ‘do’.
At the end of this we have created a plan which lays out what, when, why and how we proceed with production of the film, including accountability goals.
The Video Production
This is it! We plan, schedule and film your production. After this comes the editing process, where we add animation, sound, design, colouring and whatever magic sauce is necessary for your film.
Now you have a beautiful and effective film, ready for market.