Den Lennie - Business Coach Strategic Video
Den Lennie is a business coach who focusses solely on helping video businesses scale through his Video Business Accelerator (VBA) program. Den is one of the big reasons for the success and growth of Hebron Films and we have felt so honoured to help communicate the value of the VBA.
The Problem
Den is a master marketer himself and is constantly testing and adjusting his methods and fine tuning his message in order to reach his target market more effectively. Den came to Hebron Films to get our help producing a brand message video. Den is a very accomplished filmmaker himself, having produced many projects for Sony and other big names so he could have easily produced this video himself. However, as a busy coach, it wouldn’t be the most effective use of his time and, as he told us in the discovery process, he’s often too close to everything to see the unique perspective that we have as part of his target market.
Den originally only came to us for one piece of content but after we led him through our discovery process, realised that it would be far more effective and powerful to create multiple videos that led this ideal audience on trust building journey.
It’s so easy to create this type of video strategy when the service that we’re selling is actually amazing! In the end, we created a suite a videos for Den that he’s used to drive over $100K in sales (that figure was reached only 6 weeks after releasing the videos as ads).
We’re continuing to work with Den to refine his video marketing and help more video business owners understand the transformation that awaits them inside the VBA.