Between Two Vines - FAQ Video Series

CLIENT

Heathcote Tourism and Development

Heathcote is widely renowned for its amazing wineries and wine experiences.

The Problem

Heathcote Tourism and Development came to us during one of the 2020 lockdowns with a problem. How could they engage their followers and tap into new audiences when the local wineries and breweries couldn’t accept visitors?

We tackled this problem with the following series of 11 FAQ videos based around Wine and Beer. As you can see, we designed the series to be released on Facebook over a couple of months. We optimised the content for that release strategy by adding burnt in captions, a duration bar and adding the title and logo in the spare space created from changing the aspect ratio.

The series was a wild success for HTD and helped drive online engagement with the whole series getting over 70,000 views on Explore Heathcote.

Click here to see the full series.