Bendigo Mountain Bike Club - Built for All
The Bendigo Mountain Bike Club has been set up to support and foster mountain biking in the Greater Bendigo region. Their number one goal is to get more bums on bikes, and encourage new riders to get outdoors to enjoy our beautiful natural landscape.
The Problem
The Bendigo MTB Club came to us with a problem they wanted to use video to help solve. The problem was that there isn’t enough sanctioned mountain bike trails in Bendigo to support the rapidly growing number of riders. There was also a lack of awareness amongst non-riders (or not yet riders) about what mountain bike riding actually looks like and how accessible it is.
We came up with a series of 3 videos that would address these issues and contribute to the solution. Making Dirt Magic is designed as a tool to introduce mountain biking and the club to people who might be interested in giving it a go. It captures the heart and culture of the club and shows how anyone, no matter their fitness level or stage of life, can get on a bike and go for a ride.
We teamed up with Flow’s tech editor Will Barret to introduce mountain bike riding as an accessible activity for everyone and to advocate for more sanctioned trails. Will presents the second and third videos in this series with his ever so flowy vibes.